No material is in shorter supply than time — and this is especially true for small business owners. You may have started out as a ceramicist selling ceramics, but in time promoted yourself to CEO, CFO, COO, logistics consultant, HR director, TikTok password holder, Facebook marketing expert and head of catering. Running a creative small business isn’t for the faint of heart, especially when the traits that make for a first-rate creative (an intense focus on a single object) are inherently at odds with the traits that make for a first-rate entrepreneur (a peerless ability to put out multiple fires simultaneously, all while still pushing the enterprise forward). Squarespace, an all-in-one website building platform, can give you back the time you need to check that and a dozen other items off of your to-do list.
Generally a top-flight website requires one of two things: