Everybody remembers being a kid and hating going to the doctor – am I right? The potential of shots or awful tasting medicine put the fear in all of us, which was not helped by the bland office decor. The sterile beige and mint green environment left much to be desired, and sadly, many doctor’s offices remain that way in modern times. It’s no wonder why we all dread the experience. Cut to medical offices doing it right, like The Apple Tree, a pediatrician’s office in Athens, Greece. At the helm of the design is studiomateriality, who previously tackled this fun coffee shop in Athens called coffix, so it’s no surprise they’re the ones behind The Apple Tree.
The office is drenched in bright, bold colors that give nod to the Memphis movement. The color blocking and playful approach are bound to disarm any child’s fear, and if