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5 Lessons Learned: Businesses

Tips for Improving Your Google Maps Marketing Campaign

Noticed how Google changed how it shows search results? Now you’ll like see Google Maps on top of the usual results. If you’re a small business, a good Google Maps marketing campaign can make a huge difference in your bottom line, and when it comes to Google Maps marketing, everything boils down to your Google My Business (GBM) listing.

The following are five effective methods of increasing your Google Maps visibility by optimizing your GMB listing:

Add your exact address.

This is the most critical part of Google Maps marketing. Add a detailed business address on your GMB instead of broad city names or cross-streets.

All keywords, URLs and other things not part of your physical address should not be included; if Google couldn’t detect your location, pin it yourself on the map.

When you’re done filling your precise and complete address, add service area. If you have a food-related business, for instance, do you serve food at your address or do you only take orders and then deliver them? You should be clear on this. And don’t forget to add and double-check your phone number/s, web address, business hours and categories.

Spend time making a good GMB introduction.

Google will decide if your business is related to a search query based on your GMB intro.

A good intro is not overstuffed with keywords. But you have to mention what makes you unique from your competitors, as well as why you ventured into this business. Answer every question that you think potential customers will have. And always write in the tone and language that suits your target audience.

Make sure your GMB listing is verified.

After entering all the required information on GMB and updating your intro, have your listing verified. There’s no way of reaching a high rank on Google Maps otherwise.

Examples of verification methods used by Google are postcard are by email and by phone.

Ask for reviews from your customers.

Reviews help your Google Maps marketing efforts by helping establish credibility and authenticity for your business. Don’t be afraid of negative reviews though. Rather than turning a blind eye, address them as per Google’s guidelines. This is your way of showing your customers that despite your imperfection, you are always willing to work for their satisfaction.

Make local citations.

A local citation is simply an online mention of your business in your local media. Finally, because local citations make you more relevant and prominent on Google, they can also drive up your Google Maps ranking. Examples of places where you can find local citations are local blogs and industry directories.

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