What Drives Design Now + In the Future

What influences our process now and into the future? On Tuesday, December 1st at 1pm EST, join Design Milk Founder Jaime Derringer and Patcraft for a lively, interactive conversation about the many forces that drive creativity and design.


Industry experts Shannon Cochran, Patcraft Vice President of Creative + Design, Jennifer Edwards, WGSN Consultant Director, and Jenna Sheingold, Creative Director + Principal Interior Designer, Jenna Sheingold Studio, will join Jaime for this in-depth conversation that explores consumer drivers, how trends are identified, and how consumers and brands use this information to inform a creative design process.

“The Transform Workshop brought a change of perspective for me –  solidifying the importance of staying inspired and mindful to bring clarity to my work.” – Madeline Rajtar, commercial interior designer, 2018 Transform Design Workshop participant

Since 2018, Patcraft + Design Milk have co-hosted an annual workshop focused on design, inspiration, consumer drivers, and collaboration. An immersive forum designed to spark learning and conversation through creative content and rich dialogue, the Transform Design Workshop aims to engage and inspire as we share insights, ideas, and experiences, ultimately underscoring the importance of connectivity.

“The Transform Workshop was an incredible experience to meet designers and influencers from around the country and pick each other’s minds about the process and future of design.” -Allison Barrera, interior designer, 2018 Transform Design Workshop participant

We are super excited to be able to open this conversation up to everyone and we look forward to connecting with you on 12/1!


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