Afterpay Day returns this August with a four-day sale offering savings on home essentials and luxury items. The event runs from August 13 to midnight on August 16, though some retailers have launched early discounts.
Sale highlights and potential savings
This year’s event includes significant markdowns from brands such as Dyson, Koala, and Le Creuset. Dyson has reduced prices by up to 50% on vacuums and 30% on beauty tools. Koala has cut furniture prices by up to 25%, with an additional $100 off on August 12. Other notable deals include:
- Adairs: Up to 25% off select items for Linen Lovers members
- Bed Threads: Up to 50% off clearance bedding
- Pillow Talk: 30% off all bedding
- Sephora: Up to 50% off select beauty brands
- New Balance: 30% off select sneaker styles
- THE ICONIC: Up to 30% off select styles
Kitchenware and small appliances are also discounted. Myer has reduced prices by up to 40% on select products, while Kogan offers up to 60% off a range of items. Ninja’s air fryers and cookware are available at up to 30% off, making it an opportunity to upgrade.
Shopping strategies to avoid overspending
The event encourages quick purchases, but the short window may lead to impulse buys. Shoppers can pay upfront or use other payment methods, though Afterpay’s installment structure might tempt some to exceed their budget.
Retailers emphasize limited-time offers. Koala’s extra $100 discount on August 12 is presented as a one-day-only deal. Some markdowns are genuine, while others may involve inflated original prices. A 50% discount on clearance items might not be as significant if the product rarely sells at full price.
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For large purchases, the sale allows cost spreading. Afterpay’s interest-free installments divide payments into four parts, but late fees apply if payments are missed. These fees can reach 25% of the purchase price, adding up quickly for multiple orders.
The event occurs months before Black Friday, prompting decisions about timing. Furniture and mattresses rarely see deeper discounts later in the year. Electronics and fashion might offer better deals in November. If an item is necessary and the discount substantial, the August sale could be the better choice.
Afterpay Day’s bi-annual schedule has made it a key retail event. Some brands treat it as a mini Black Friday. The number of participating retailers can be overwhelming, so curated deal lists by category help streamline the process.
The event spans four days despite its name. It begins on a Wednesday and ends on a Saturday, giving shoppers a full weekend to browse.
Some brands extend sales beyond the official window. Koala staggers discounts, with the deepest cuts appearing mid-week. Early shoppers may secure the best prices, but those who wait might still find worthwhile deals—though not the same ones.
