Choosing paint colors for a renovation can feel overwhelming. The right shade transforms a room, but the number of brands and finishes complicates the decision. Experts say the key isn’t just color—it’s understanding what each paint offers beyond the label.
Anna Hill, brand director at Fenwick & Tilbrook, explains that paint brands focus on different strengths: one-coat coverage, eco-friendliness, or durability. A bathroom might need mould-resistant paint, while a kitchen benefits from scrubbable finishes. Bedrooms work best with matt paints that hide imperfections.
Quality differs significantly. Laura Dollimore, head of buying at B&Q, notes that higher-quality paints contain 30% to 45% binders and pigments, providing better coverage and lasting longer. Cheaper options often require more coats and may chip or fade sooner. Of course, it’s likely you’ll be able to see if the quality of your paint isn’t up to scratch once you apply it. If the coverage is poor or it requires more than two coats, it’s a sign the quality could be better.
Testers help, but some mislead. Certain brands offer peel-and-stick samples with real paint and minimal plastic, while others use small pots that waste material. Color-matching services exist for specific shades, though they aren’t always reliable. Hill warns that cheaper paints may appear similar under controlled lighting but lack depth.
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Bold colors create impact, but balance is key. Darker shades, like Fired Earth’s Selva, work well with both light and dark walls, offering timeless appeal.
For bedrooms, soft greens and earthy tones promote calm. In bathroom layouts, daring shades like coral or deep blue can energize small areas. One designer used vivid coral on the bathtub and ceiling, pairing it with a neutral on the walls for a warm yet balanced effect.
Paint choice involves more than color. It’s about how it interacts with light, texture, and daily use. Whether durability, sustainability, or vibrancy matters most, knowing what each brand delivers helps narrow options. Sometimes the best decision starts with a simple test patch on the wall.
