Modern rustic interiors have become a steady presence in celebrity homes, from the Beckhams’ Cotswold estate to Jennifer Garner’s Los Angeles residence, and the Kutcher‑Kunis property in California.
Why the rustic look endures
Emma Deterding, founder and creative director at Kelling Designs, says the style “offers warmth, authenticity and comfort.” She notes that the emphasis on natural materials, lasting craftsmanship and character‑rich pieces creates spaces that feel lived‑in and welcoming. While the aesthetic has shifted toward a more polished feel, its core appeal lies in balancing practicality with charm, making it adaptable from country homes to contemporary builds.
Different takes, same feeling
Marcus Pearson, head of design at Old London, points out that there is no single formula for achieving a rustic interior. “Both the Beckhams’ farmhouse and the Kutcher‑Kunis barn generate a sense of permanence, warmth and connection to the surrounding setting,” he explains. The former leans on historic Cotswold details, while the latter uses reclaimed wood, large windows and cleaner lines. What unites them, according to Pearson, are “tactile materials, thoughtful craftsmanship and a belief that the bare bones of the home should be part of the design.”
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For homeowners looking to capture this vibe, wood is a primary driver. Exposed beams, reclaimed flooring or timber furniture can instantly add warmth. Pairing wood with brick, stone and a neutral palette of earth tones—greens, terracotta and ochre—helps create depth. Emma suggests starting with warm neutrals and layering textures such as linen, stone and woven fabrics. Antiques, vintage‑inspired items and handcrafted ceramics contribute an authentic, curated feel.
Wood remains central.
Beyond the basics, the current market shows a surge in wood applications, from unpainted cabinets to bold flooring. A technique called “wood drenching,” similar to colour drenching, involves using the same wood across walls, floors, ceilings and furnishings to produce a cohesive, characterful environment. Experts caution that such an approach requires careful planning to avoid overwhelming a space.
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While wood dominates, linen is also gaining traction, especially for softening schemes. Linen curtains, bedding and lighting accessories can introduce subtle texture without competing with the primary material palette.
Recent projects illustrate these principles. A nearby kitchen showcases tall ceilings, soft‑toned cabinets, a dark wood island and exposed beams, reinforcing the idea that the heart of the home can be both functional and inviting. A bedroom drenched in wood exudes a tranquil, cocooning atmosphere, demonstrating how a single material can dominate without feeling oppressive.
For those planning renovations, incorporating rustic elements can be as simple as choosing reclaimed‑style brick slips at £80 per square metre or opting for Cote Bourgogne Limestone Seasoned finish tiles priced at £229.50 per square metre. Accessories such as a set of five smoke‑glass apothecary jars (£22) or iron utility scissors (£8) add subtle character without requiring a full overhaul.
